Lauren Cucinotta

I help founders take big ideas to market leveraging high level organic techniques. My expertise includes launch strategy, user acquisition, strategic partnerships, events, community engagement, localization, and brand ambassador programs.

Capabilities

Localization Strategy

Advisement on toolkit and program management of West Elm LOCAL program, stocking West Elm stores with local maker products.

Built toolkit for TED’s global TEDx event program to be executed 156 countries including rules, event format, tech recommendations, partnerships, branding, and creative event strategy.


Giveaway Marketing + Strategy

Set up and execution of Maven’s giveaway email marketing strategy. Running giveaways that account for over 20% of monthly user growth and engagement. Testing new user onboarding strategy for highest performing. Increased Maven’s email list from 0 to over 300k subscribers. Built relationships with brands including theSkimm, Greatist, MindBodyGreen, LOLA, Goop, Glossier, and more.


Strategic Partnerships

Editorial-focused co email marketing partnership strategy for Maven featuring sex coaches to Unbound’s highly relevant audience that resulted in new members, a high percent of monthly engagement, and a new content type.

Brought in brand product donations from brands like KIND, Wander Beauty, Patchology, PreMama, SoapBox Soaps for Maven Maternity member welcome box.


Brand Ambassador Programs

Managed execution of TED’s global TEDx program in over 156 questions including workshops, localization toolkits, VIP ambassadors, and local projects.

At Maven, built out paid brand ambassador program including payment and incentive structures that accounted for 10% of monthly user growth. Managed Facebook group, found channels for new members, and fielded all questions.


Event Planning + Execution

At Maven, overseeing sponsorship of B2B sales conferences including booth design, logistics, technology, and lead generation.

Pitching and programming of SXSW panels for digital training company Decoded.

Run logistics, programming, and execution of Maven’s internal offsite, Camp Maven.


Email Marketing Strategy + Analytics

Built out communications calendar and strategy for global TEDx community.

Worked in Mailchimp to build Maven email marketing strategy, including editorial calendar, campaign ideation, promotions. Wrote emails and worked with designer to execute vision. Tested and optimized results of campaigns.

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About

I've spent my career building global communities around big ideas at companies like TED, and now Maven. I am passionate about helping transformative ideas grow. I'm also a surfer, and tarot reader.

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