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Part of the founding team of the first digital clinic for women transforming the consumer healthcare experience. Launched initial consumer iOs app and desktop product with go-to-market strategies including word of mouth, events, pr, user testing, growth hacking, email marketing, giveaway marketing, brand ambassadors, partnerships, street team, paid.

Projects Include:

  • Building user list to over 300k via giveaway partnerships, which account for over 20% of monthly growth.
  • Strategy and execution of paid Brand Ambassador program that accounted for 10% of early growth.
  • Logistics and execution of branded welcome boxes for consumer and enterprise to increase engagement and brand equity.

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Part of the founding TEDx team. Scaled global event program from 800 events to over 9000 in 156 countries through online and in-person events and trainings, strategic relationships, toolkits, codifying platform innovations, and strategic internal communications strategy. Built out the brand voice across platforms.

Projects Include:

  • Lead and plan global workshops training TEDx event organizers in TED brand.
  • Building global-focused toolkit around rules around social, sineage, program and more to execute the TED brand cohesively at events.


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Brought a brick-and-mortar jewelry company into the digital world through website development, social media set-up, digital pr, seo, analytics, and events.